Saveur Tales of the Cocktail New Orleans // July 8 - 12 2009
Stir Your Soul
Tres Generaciones
Generations of tradition
More than 135 years ago, in the agave fields of Tequila, Mexico, Don Cenobio nurtured a passion for creating the world's finest tequila, establishing traditions that he would pass down to his son and his grandson to create the storied legacy behind Tres Generaciones® Tequila. Today, hard work, skill, and wisdom still inform the making of these three super premium tequilas, triple distilled for superior smoothness and the ultimate in refined flavor.
Tres Generaciones® Tequila shares the family's abiding commitment to creating exceptional drinking experiences. Tres Generaciones® Plata is an un-aged, crystal clear silver tequila made from 100 percent Weber blue agave, with a clean, pure taste and a light hint of citrus. The bright gold color of Tres Generaciones® Reposado comes from at least 4 months of aging in American oak barrels, giving its 100 percent blue agave formulation a spicy, slightly herbal character. Tres Generaciones® Añejo is aged at least 12 months in charred oak barrels to give it a delicate amber hue, exceptional smoothness, and a warm, oaky finish.
Meet Bobby G
Finding mixologists who appreciate the quality and taste profile of Tres Generaciones® Tequila is relatively simple, but finding those with the skill set necessary to complement the personalities of these super premium tequilas is much more challenging. World-renowned master mixologist Bobby Gleason has made a career out of combining quality spirits and ingredients in innovative and surprising ways. His original drinks have won critical acclaim from organizations such as the New York International Bar Show and the United States Bartenders Guild and he was named by Angostura as U.S. Mixologist of the Year in 2005 and 2006. Bobby holds the Guinness World record for most cocktails made in 60 minutes.
Did you know
To celebrate 100 years
since the founding of the
La Perseverancia distillery,
Don Francisco Javier Sauza created 100 bottles of a specially aged tequila that he presented to family and friends in a limited-edition green ceramic bottle. He called his creation Tres Generaciones, in honor of the three generations that had produced Sauza Tequila: Don Cenobio, Don Eladio, and Don Francisco Javier Sauza.




Visit tresgeneraciones.com for more information and where to find a retailer near you.