A quick overview of the eclectic, overcrowded, and extensive menu at Shopsin's General Store's in New York's Lower East Side sends some potential customers out the door and into a nearby pizzeria. That's just the way owner and proprietor Kenny Shopsin wants it. If you don't know what you want to eat, don't come in. If you're going to order "what that guy is having", don't come in. If you're going to ask for the most popular item on the menu—well, you get the gist. The Shopsin's menu is a bit of Pop Art. Shopsin's daughter, Tamara, once admitted that the worst thing she had ever done was teach her father how to use Adobe InDesign. She didn't expect him to exploit the text-squeeze function to such an extent.