For centuries, the true identity of carignan, and its true potential, were completely misunderstood; it was thrown into the high-volume vat along with everything else. Then, in the late 20th century, as the wine drinkers of the world were turning from quantity to quality, many Languedoc-Roussillon producers decided to get with the times. High-yielding vines were ripped out in favor of high-quality ones that produced less fruit. The Languedoc-Roussillon producers of the 1980s began planting increasing amounts of syrah, grenache noir, and mourvedre, many of which were brought over from the Rhone Valley, because they produced the bigger, darker, fruitier wines that were then gaining in popularity all over the world. Some producers even took the internationalization a step further, planting such globally trendy varieties as cabernet sauvignon, merlot, and pinot noir.