York recommends that drinkers buy wines from smaller, family-run vineyards because they care more about developing a great tasting wine rather than making money. And as a result, these small-producer wines will generally be cheaper. "Major-market wine, by definition, can't make good wine cheaply like smaller vineyards can, i.e. California cabernet sauvignon and chardonnay, Oregon Pinots, or French Burgundies and Bordeaux." Another argument for buying less expensive wine: it's designed to be consumed now. "Most of the expensive wines are made to age and get better over several years," he says. "So you don't want to buy them now to drink. Buy cheaper wines that are made to be drunk now."