New Orleans is a town where people come to reinvent themselves, to bury their old identity, and to rise up from the ash as a completely new, electrified person. Even in the age of social media, I can’t count the number of acquaintances I know who have uprooted their lives for an entirely fresh identity in the city, whether as a swanky restaurateur or New Age drum circle leader. It is a final American bastion of escape. Even if you’re not ready for or interested in a complete persona overhaul, neon in New Orleans beckons people to be anything they want just for an evening. Just follow the light, then bend and buzz and turn in all the right ways.