So, what could it mean if the bill is passed as-is? Currently, farmer's markets sell $3 billion per year in food, according to the agricultural census. According to Cheek, farmer's markets that received a FMPP grant saw an average increase in sales of 27 percent, with 94 percent reporting an increase in the number of first-time customers.
According to Quartz, many farmer's markets use FMPP funds to cover the cost of day-to-day operations and expand to larger spaces. Without these funds, some farmers would face too big a burden and, in turn, customers would be forced to revert to buying conventionally grown food at the grocery store.