This show is just the latest step in Drummond's total media domination. Her site, which emphasizes simple recipes paired with saturated, close-up photos of each step, is one of the most popular personal blogs in the world. In 2009, she released a cookbook, which went to first position on the New York Times bestsellers list. Her memoir, The Pioneer Woman: Black Heels to Tractor Wheels — A Love Story came out in February and went to number two on the Times list (with a rumored movie in the works), and Charlie the Ranch Dog, a picture book about Drummond's basset hound, is slated for release on April 26. Given all this, a TV presence sounds like such a strong, safe move that the real question is why the Food Network hadn't bet on Ree's horse sooner.