That's when the NYPL's Rebecca Federman, Culinary Collections and Electronic Resources Librarian, and Ben Vershbow, Manager of NYPL Labs turned to the public for help. Their new website, What's On The Menu? (menus.nypl.org), asks readers to help transcribe all of the dishes on each menu. The project had two main objectives: to build a data set from the menu collection in an inexpensive way and to raise awareness of the Library's incredible collections of historical materials. "We can't afford to have these treasures kept solely under lock and key, accessible only to the most determined researchers," says Vershbow.