One such event was held on June 17 at the Roger Smith Hotel, a family-run establishment in midtown Manhattan. Ulrika Bengtsson, the hotel's restaurant director, and Niki Russ, one of the owners at Russ and Daughters, a century-old appetizing shop on the city's Lower East Side, partnered for the event, and it was clear why. (Niki: "Herring just melts in your mouth!" Ulrika: "It's the Cristal of seafood.") On that evening, guests sampled the new catch Dutch style, tipping back their heads to swallow the whole, raw fish (eating it unadorned allows the herring's mild, delicate flavor to come through) and a range of other herring preparations. Among the standouts were herring with mustard and dill (pictured, bottom right) and pickled herring with cream sauce and pickled onion (pictured, top left).