Restaurant Blogs

By Paolo Lucchesi

Published on February 14, 2014

Lately I've been noticing restaurants stepping up their online game, telling their stories through substantive blogs that educate and entertain readers. It's exhilarating: I may not be able to dine on Alex Stupak's seven salsas at New York's Empellón Cocina, but the restaurant's tumblr brims with recipes, stories about Mexican cuisine, and videos so I can learn salsa making from Stupak himself. The blog for Seattle's The Whale Wins **pops with gorgeous photographs, paeans to foods like Hama Hama oysters and roast chicken, and even reimagined lyrics for songs like Katy Perry's "Teenage Dream" (which includes a couplet about former New York Times restaurant critic Frank Bruni). But my favorite is the blog of San Francisco's **Nopa. Its videos and podcasts celebrate the food producers who make the place thrive, with content ranging from a treatise on the plight of honeybees to discussions with people like James Freeman, founder of Blue Bottle Coffee. It shows how a restaurant can weave itself into a community and invite anybody, anywhere into the fold.

Paolo Lucchesi is a staff reporter for the San Francisco Chronicle.

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