Why is the site called A Plum By Any Other Name? I've been a champion for prunes for a long time and became irritated when I saw them get rebranded as "dried plums" a few years ago. Plums as a stone fruit are sexy, while prunes—on the other hand—get constipation ... and geriatrics. But they're the same fruit! Playing off of the famous line, "A rose by any other name will still smell as sweet," from Shakespeare's Romeo and Juliet, is how I landed on the title for my blog. My food philosophy is that it shouldn't matter what something is called: if it tastes good, eat it.