What's the usual process for developing one of your posts? During the first year of the blog's life, we simply documented what we were cooking for ourselves, for dates, and for dinner parties with friends. As we got to know our users better, we've done our best to provide the kinds of meals and menus that we know busy twenty-somethings will want to cook, whether cooking for one, friends, parties, or specific holidays. Before the beginning of every month, the two of us sit down and brainstorm, thinking about seasonal produce, our own cravings, upcoming events, trends, recent requests, and types of food the blog's archive lacks. Then we put together a calendar and more or less stick to it.