What's the usual process for developing one of your posts? I make a lot of to-do lists, so my blog posts are usually born from an item that I've added to a list of things I want to bake. Once I pick what kind of food I want to make, I then start listing flavors, ingredients, or drawing doodles if it's something that I plan on decorating. I only have time to bake on the weekends, but by the time Saturday comes, I've been thinking about the blog post for a good part of the week already. Before I start baking, I try to pinpoint the steps of the recipe that might seem confusing or intimidating to a reader who has never tried it before. That helps me include photos or instructions that can clarify or convince someone to try something different.