What's the usual process for developing one of your posts? We love to focus our cocktail and fashion posts around holidays and events going on in our lives. Since we are constantly coming up with ideas for posts, we spend a lot of time brainstorming (probably more than we should!) Once we decide on a cocktail idea, we experiment with different ingredients until we create something that we both love. We then style it, photograph it, edit the photos and write the copy. For our video posts a lot more work is involved. We come up with a concept, write a rough script, design the set, shop for the wardrobe, film it, edit it, etc.