What's the usual process for developing one of your posts? Every Monday, we pull an issue of Gourmet magazine from the shelves that line the walls of our tiny East Village kitchen which contain every issue of the magazine ever published, jumping decades from week to week. We'll bring the issue to one of our favorite lunch spots and pore over the recipes, marking pages of kitchen contenders and ads that make us laugh or are incredible in some way. Then, it's a trip to the local markets, and then the fun begins... cooking, choosing props, shooting, then enjoying and sharing what we've made. We're getting better at selecting recipes that are both fun to cook and interesting to photograph, and have been inviting guests more frequently, often preparing recipes from the year they were born. Lady Gaga has yet to return our tweet.