On the other hand, canned salmon—which makes up about a third of the annual catch—has the reputation of something only a ‘50’s housewife would use to make her famous salmon loaf, perhaps, or a vintage molded salmon mousse. If you’ve noticed canned salmon at all on a grocery store shelf in recent years, it’s probably squeezed in between the tuna and the sardines, maybe with a label that hasn’t changed much in decades, possibly filmed with dust. The vast majority of people still buying it are, for the most part, elderly, and shrinking in number. And the same market analysis of last year found that while canned salmon production rose 51 percent between 2013 and 2014, sales only rose four percent. So last year, when that record catch was rolling in, processors were still sitting on fish, mostly canned, from the past two years.