For example, in Finland, the program will help to cover the costs as much as three quarters of the cost of fruits and vegetables. Starting in August, every municipality in Finland can apply for the subsidies to purchase local products. Organic produce will receive 75 percent subsidies, and conventionally grown fruits and vegetables will be covered up to 65 percent. Each EU country will determine which particular items of produce it will cover, based on health and environmental considerations, seasonality, variety, and availability. But the goal across the board is to support sustainable farming through greater subsidy incentives.