Jude Goergen About the Blog
Glass Backwards is an independent (unfunded) one-man passion project that takes a “bottoms-up” approach to the cocktail video. Although the project’s main focus is on cocktails (and the geniuses behind them), the simple yet unique presentation has since expanded to other subject matter (food, furniture, promotional videos, etc.) and the concept has recently been “adopted” by a few national brands. The site also offers a “recipe” section for easy-to-follow instructions, and the videos have been used throughout the spirits/hospitality industry as shareable promotional tools. About Jude
It would be an understatement to say that I wear many hats. A self-taught designer and entrepreneur, I try to test my hands at pretty much anything. A combination of curiosity, restlessness, and stupidity has directly influenced my desire to start (and sell) businesses, market and brand others’ businesses, make records, actively develop personal side-projects, and consume copious amounts of food. Currently, I’m excited about the future of the Glass Backwards, a large branding and web project for Sazerac, a Twin Peaks tribute project, and opening a coffee shop in Chicago’s Logan Square neighborhood this spring/summer.