King and Gutman make the familiar candies of the former five-cent era: marshmallows, popcorn, honeycomb, peanut butter cups, and caramels. But their company was built on the Snack'R, a candy bar with roasted peanuts, caramel, and chocolate nougat all coated in dark chocolate. (Think a Snickers, but less sweet and with way more going on.) "I'm from Ann Arbor," King says. "So I have Zingerman's Deli, and they had been doing candy bars since I was a kid. I remember nothing made my day brighter than a candy bar," King recalls. "So I thought, 'Why don't we try to recreate a Snickers?'" It took six weeks to perfect the nougat alone, but when you crack through the thin chocolate coating, your teeth find what can only be described as a chocolate cloud. The nougat is rich and soft—but light—and not overly sweet. A single bite is all the proof you need that candy can be fun and delicious, and that Liddabit Sweets has it all figured out.