“If I can’t fit my guests at the table, I won’t try to feed them,” says Jonathan Yaraghi, creative director of Safavieh, a rug and furniture company founded by his family more than 100 years ago in Iran and now based in New York. The 32-year-old designer is the driving force behind the company’s expanding online business and innovations like the spring-coil mattress that's delivered in a box the size of a golf bag. At home, he likes hosting seated dinners with his girlfriend in his Soho loft. With its 14-foot ceilings, original wood beams, and double-height windows that bring in the sights and sounds of the neighborhood, the loft and its open layout are great for guests. We visited him recently to get his tips on how he transformed the space to suit his love for entertaining.