The slices of Neapolitan, packaged in signature foil pouches and dubbed Astronaut Ice Cream, were immediately popular, and a special division within the camping-foods company was created—Astronaut Foods—to keep up with demand. In the following decades, marked by the 1977 premiere of Star Wars, and then SpaceCamp in 1986, Astronaut Ice Cream never lost its luster with fans. Freezers stocked with the real thing (Blue Bell sundae cups) did eventually make it to the International Space Station in 2006. Yet it’s the other stuff that remains the American success story. To date, Astronaut Ice Cream’s appeal has endured longer than NASA’s Space Shuttle program.