Traditional methods of preservation include wax, pesticides, and gas, but all of these solutions require that the produce be harvested before its peak ripeness. By replacing these methods with organic matter, the produce industry itself could be entirely transformed: "[Apeel] offers the opportunity to relax the intrinsic perishability constraints which currently limit every type of produce on this planet," Rogers says. Edipeel—which is used on produce post-harvest, while Invisipeel is used preharvest on crops—would allow growers and shippers to bring higher quality, better-tasting produce to consumers around the world. For example, the production of blueberries, as the Times points out, currently takes 30 days to get from Chile to the market in the United States, meaning they must be picked far before they're ready, packed into a heavily refrigerated vehicle to ripen on the way to their destination. Taste is sacrificed for the possibility of wide distribution—and a large portion of that transported produce will rot before it ever reaches the shelves.