Sit up and rejoice: tomorrow is a holiday. No, you didn’t miss Halloween, and Thanksgiving is still a while off. This Saturday, in certain parts of America, is the Sweetest Day.
Conjured up in the early 1920s by an enterprising Ohio candy company employee, Sweetest Day started as a way to enliven the lives of Cleveland’s orphans and underprivileged citizens via the gift of candy. Today, it has become a lesser-known version of Valentine’s Day, prompting sweethearts to buy flowers and treats for their loved ones.
For folks born and bred outside the Midwest, this saccharine day has probably come and gone for years without proper recognition. Heck, I grew up in the Heartland, and I have yet to celebrate it—until now. Writing off this little-known celebration has its disadvantages, chiefly in the confection department. So, this year, I’m celebrating Sweetest Day twice, once with these adorable macarons and another time with this vanilla cream fudge to, you know, make up for lost time.