I don’t know anyone who wouldn’t want to buy a bag of chips with a surfing penguin on it, but Bluebird’s genius doesn’t stop at marketing. To start, this is a company that boldly espouses the principle that ridges should be an intrinsic quality of potato chips. Furthermore, the chips are relatively thick-cut, lending them both a satisfying crunch and dippable structural integrity. Finally, the flavors are fantastic, and their salt and vinegar is a great showpiece of the genre. Sharp and salty, it has the tingling piquancy that so many salt and vinegar chips lack, while the rich, starchy backbone can perhaps be attributed to NZ-grown potatoes.