If you ask the White Mana's owner, Mario Costa, about the diner's background, be prepared for a lot of history. The original owner, Louis Bridges, opened the Jersey City location in time for the 1939 World's Fair, and Costa said, "This was an introduction to fast food. The diner was completely circular, and they all were round. It was a display of the world of tomorrow." Why was it called fast food? "The cook didn’t have to take more than three steps. You cook the food and hand it to the customer in three steps." The diner closed when World War II began, and it opened again in 1945. Costa bought it with money he had originally saved to go to law school. He got it from Louis Bridges' brother, Lester, who believed the diner would become obsolete as fast food giants like Burger King began to gain footing. But as Costa says, "I knew the customers. I stayed, and I'm still there."