How did you decide to start making vegan ice cream?
Ben Van Leeuwen: We originally had a lot of customers asking us for dairy-free ice cream, and it was something we had wanted to do, so we thought, okay, lets try this. So we spent about a week developing two flavors: chocolate and vanilla. At first we were only using coconut milk, and we thought it was good, but customers were blown away, and we were like, whoa, that's crazy because we can make it so much better. Then we spent a couple months at home in Greenpoint developing a different formula using cashew milk and cocoa butter.