“We’ve always strived to get economic value out of the cranberry,” says Kellyanne Dignan, a communications representative for Ocean Spray. A cooperative-owned company of over 700 cranberry farms, Ocean Spray has an obligation to wring as much juice from the berry as possible. “The growers receive the margin all along the way in added value,” says Dignan. And by added value, she means Craisins. Where once cranberry hulls were hauled away by farmers for cattle feed or compost, they’re now retained, juiced, pumped with a bit of the leftover juice, dried, and then sold as Craisins. (Some hulls are also processed into pomace, a supplement powder rich in polyphenols.) It’s a brilliant solution to a big food waste problem, and a hugely successful one, giving cranberry growers profits from an added value product that—before zombi-fication—was simply thrown away.