Collins wasn't always obsessed with all things Papa (Hemingway's nickname). "I didn't know anything about Hemingway. I was a finance major, a very pragmatic person, entrepreneurial, had successful restaurants for over 40 years," he tells SAVEUR. The fascination started ten years ago. "It's not a long story, but it's a convoluted story," Collins explains. "In 2009, I'd grown a beard, and my barber, who had won the Hemingway look-a-like contest in 2002, said, 'Why don't you come down to Key West and enter the contest just for the fun of it?' And I did, and I was totally hooked on the whole week adventure."