It's all about the flowers, as a particular honey, if minimally processed, will take on whatever flavors and aromas of the plants that go into it. Are your bees collecting nectar near a watermelon patch? Expect some melon notes to show up in your honey. Ditto for blueberries. Lime blossoms. Lavender. You get the idea. Honey bees are one of the purest ways to transmute the essence of the earth into a specific food product, which makes honey an endlessly fascinating topic, and collecting it a terrible hobby for completists who suffer from the urge to try them all.