Sake is a celebratory drink—but it's also an everyday drink, something to relax with. That's the collective agreement between Miho Imada, Miho Fujita, and Yoshiko Sato, three female sake brewery owners in Japan. They all produce junmai sake (made from only rice, water, yeast, and koji, the mold that ferments the wine) from different varieties of sakamai rice across the country—in Hiroshima, Niigata, and Ishikawa, respectively. Despite the variance between their sakes and production methods, they all believe that sake is something that people should drink as casually as the world drinks table wine. You don't have to understand sake to enjoy it, they say. You just have to drink it in the way you like it best.