The Gotham Project doesn't actually bottle any of their wines—rather it's a leader in providing wines on tap to bars, restaurants, and hotels like the NoMad, the Standard, and Shake Shack. Founders Bruce Schneider and Charles Bieler are on a mission to make drinking wine more eco-friendly by using kegs and cans instead of bottles, which too often end up in landfills instead of being recycled. Kegs, on the other hand, are infinitely reusable. "Over the life of the keg, you're gonna eliminate 3,000 bottles for every keg in circulation from the waste stream," Schneider says. "Since we started, we've eliminated more than 700,000 bottles from the waste stream, so the environmental impact is huge." The Gotham Project is a third-party canner, sourcing wines from around the world, and they currently sell three 250-milliliter cans (slightly less than half a bottle): a pinot grigio from organically farmed vineyards in Sicily; a rosé made with a blend of monastrell and mourvèdre grapes from Bullas, Spain; and a cabernet sauvignon from California.