"We are the delicatessen planting its flag in Japan," Ari told Quartzy. "We're really representing the American deli. It's not so much a Jewish thing as an American thing." The store brings the true taste of an American deli to the city best known for its fish, and this attitude shows itself in the strict bagel menu at the new location. Wise Sons Tokyo only serves six kinds of bagels: pumpernickel, sesame, poppy, plain, everything, and salt. They dropped some of the Japanese flavored bagels that gained popularity in the Tokyo bagel scene like red bean and nori, but the deli will cater to local tastes and offer Japanese-inspired toppings like yuzu cream cheese and salmon roe.