This year, Amazon Prime Day kicks off on July 15th and lasts for a full 48 hours. The event technically began at 3 a.m. EST this morning and runs until Tuesday, July 16th 02:59 p.m. EST. Need some help figuring out how to make the most of Prime Day? Check out this guide to getting the best deals on Prime Day. Having trouble narrowing down what to buy? We've already been scoping out the best kitchen gear to add to your cart. Here are the deals that are currently live. We'll be updating our list throughout the day, so be sure to come back and check.